Best toy store

Best toy storeFAO Schwarz

Photo: David Leventi

Winner FAO Schwarz
After this legendary toy store filed for bankruptcy twice in 2003, it was sold to new owners who deemed the megalith to be in need of some serious revamping. Architects from the Rockwell Group removed FAO’s trademark clock tower—and they didn’t stop there. Now there’s more here to see and do (and buy) than most kids could ever imagine: Wurlitzer jukeboxes, couture Barbie dolls, gasoline-powered kid-size Hummers and a variety of customizable items—Hot Wheels, Madame Alexander dolls, even a style-it-yourself fashion service that crafts young customers’ designs into wearable outfits. If what’s for sale isn’t enough, there are also in-store performances throughout the day, including entertainment by a professional dance team that taps out tunes on FAO’s famed floor piano. It’s no wonder that the store still attracts thousands of visitors every day. Whether or not they’re actually buying those $15,000 plush elephants is another story.

757 Fifth Ave at 58th St (212-644-9400, fao.com)

Runner-up Toys “R” Us Times Square
Zillions of toys may line the shelves of this mammoth flagship store, but we think the giant indoor Ferris wheel is the real selling point.

1514 Broadway at 44th St (646-366-8855, toysrus.com)

And don’t forget…Toy Tokyo
Mod-doll mecca Kidrobot was a reader write-in in this category, but we think East Village spot Toy Tokyo deserves the nod. Although both shops stock items not found at your friendly neighborhood toy store, the latter carries a lot more than Japanese cult collectibles. Look for key chains, bobble heads, doll house–style kits and a veritable smorgasbord of pop-culture action figures, from Betty Boop to Corpse Bride . Tokyo’s prices are also a plus: Although glass-case items can be expensive, buying off the shelf likely won’t break the piggy bank.

121 Second Ave between St. Marks Pl and E 7th St, second floor (212-673-5424, toytokyo.com)