As a child, Evin Cosby would head to Kaufman Astoria Studios in Queens to hang out with her famous dad, Bill, on the set of his 1980s television show. These days, the mom of two gets frequent visits from her own kids (daughter Avery is 5, and son Yori is 3) on the set of her new project: PB & Caviar, a Tribeca boutique that sells children’s and women’s clothing, home accessories and more. By combining golden hardwood floors, homey lavender accents on the walls, beaded chandeliers and a coloring table to entertain fussy young shoppers, Cosby has created an environment that’s as appealing to parents as it is to children. Time Out Kids caught up with the owner to talk about her new endeavor and nail down the origin of the store’s unusual name.
How did you wind up in the business of fashion?
I went to FIT, and I wanted to be 500 different things. I thought about opening a shop and selling my own designs. Then I thought I’d be a personal stylist or a buyer. My parents were like, “Why don’t you just start your own store?”
What does your dad think of the shop?
He really wanted me to be an entrepreneur, so he is completely supportive. We talk every day, and he gives me pointers and little gifts of encouragement. He gave me a chair from when he started The Cosby Show; it was the first chair he moved into his dressing room. I’ll probably put it behind the counter.
Do you have any favorite brands or products among your stock?
I’m a fan of Sestra Moja, Anna Sui, Riller and Interlude. And of the infant bodysuits from Baby Candy. They have sayings like I FEEL A SWEET TOOTH COMING IN. I also have the baby high heels from Heelarious. I only have one pair left. My next shipmentis on the way!
How do your children feel about their mom’s new store?
They love it. Yori is obsessed with the toy trains, and Avery keeps asking me if we can live there.
You grew up in Manhattan, and now you’re raising your own kids here. How have things changed?
It’s so different for them now. Avery’s learning Mandarin, Spanish and French at school—and she’s only five. I never had those experiences. I just want them to have the same things that my parents provided for me—happiness and good memories.
Now for the big question. Where did the shop’s name come from?
My daughter loves peanut butter but goes to a nut-free school, so she’s always craving it. The name just came to me, and I think it explains the whole theory behind my boutique: from affordable to expensive. The prices range from $28 to $1,300, so there’s something for everyone.
88 Thomas St between Hudson St and West Broadway (212-608-1112, pbcaviar.com)